Dr. Prashanth saw that the common patterns or root causes in unsuccessful data and analytics programs – lack of data literacy (including senior management support), poor data quality, and delivering analytics solutions as one-off projects instead of long-term solutions. He started DBP-Institute, a Consulting and Education company in 2012 with an objective to provide high-quality business results in a cost-effective manner and since then helped numerous companies in US, Canada and India get value out of data and analytics. .

Prashanth saw the need to unify like-minded individuals with the goal of creating a global organization of excellence. Bringing together a number of unique individuals with keen talents, Prashanth has established DBP-Institute as a front runner and trusted confident in the field of Data & Analytics.

Prashanth sits on the Advisory board of SAS (Western Canada) and Grihasoft (India). He is the author of 2 books - Data for Business Performance and Analytics Best Practices. He is also an adjunct faculty of Data Analytics at the University of Calgary (Canada) and IE Business School (Spain). Dr.Southekal holds a Ph.D. from ESC Lille (FR) and an MBA from Kellogg School of Management (US).